The law firm brand had seen its last brand refresh in the mid 80s and was in dire need of a facelift. They were looking for something contemporary, clean and with a color palette that was a bit less "Miami Vice" and more "Modern Law Firm capable of providing a solution to anything that may come up."
In addition to the new look and feel, they also asked for some help getting the new brand off the ground with an awareness ad campaign. Our insight was that Godfrey and Kahn provides their clients with an advantage because they have a unique ability to solve all kinds of problems.
We also gave their website a refresh by updating the look, tying the marquee into the current ad campaign and simplifying the office locations page with a simple finder.
