EXPERIENCE
CD | Healthgrades | Madison, Wisconsin | April, 2014 to December 2020
Managed a creative team of 25, located in both Madison, WI and Raleigh, NC. Produced work for 150 unique medical organizations. Designed and produced advertising materials including direct marketing, marketing automation email, social, website, programmatic and connected TV and print. Planned and directed photo shoots and video shoots. Edited motion graphics and live action video for full length video and video shorts. Developed marketing automation flows. Worked in prototyping software to set-up and manage design systems and develop UI/UX for micro site and landing pages and designs for our cos team. Developed brand communication strategy and creative briefs that ensured we were targeting the appropriate audience with the right message through our CRM products. Presented campaign concepts, annual marketing plans and campaign analyitics to clients and internal teams. Collaborated with hospital marketing departments and their external agencies. Oversaw the creative department through a transition from traditional direct mail marketing to a more digitally diverse product offering.
ACD | Knupp & Watson & Wallman | Madison, Wisconsin | January, 2009 to March, 2014
Managed a creative team of 7. Directed, designed and produced marketing materials for both digital and print. Wrote creative briefs and developed brand communication strategy that would ensure all campaigns were produced within strategic parameters required. Planned and directed photo shoots, television and video shoots. Edited motion graphics as well as video. Created brand design systems for clients in a variety of categories. Developed user interface, user experience UI/UX for websites and micro sites. Designed and wrote new client pitches while working with the strategic team. Produced work in a multitude of channels, digital, web, and print.
AD | Lindsay, Stone & Briggs | Madison, Wisconsin | February, 2001 to January, 2009
Concepted and created campaigns for a variety of clients in multiple channels. Collaborated with a copywriter. Created effective creative briefs and brand communication strategies. Presented concepts and final creative to clients. Worked on and designed new business proposals in print, PowerPoint and video. Planned and directed photo shoots, television and video shoots. Created storyboards for both TV and video projects. Developed Brand Identity systems for clients in a variety of categories. Directed graphic designers and production artists. Developed user interface and experience UI/UX for web projects.
GD | Lindsay, Stone & Briggs | Madison, Wisconsin | October, 1999 to February, 2001
Worked with a creative team to concept, develop and produce campaigns in many channels. Assisted in the design and production of client presentations and new business pitches. Designed full blown multichannel marketing campaigns as well as brand identity and identity packages. Worked with interactive team to design and build websites, micro sites and landing pages.
WHERE YOU MAY HAVE SEEN ME
One Show, National Addy, Communication Arts Design and Advertising Annual, Graphis Poster Show, Print’s Regional Design Annual, National Healthcare Awards, The Hermes, The Aster Awards
WHERE IT ALL STARTED
BFA | University of Wisconsin–Eau Claire | Eau Claire, Wisconsin
Major in graphic design with a minor in photography
MY SOFTWARE OF CHOICE
Adobe Creative Suite, Microsoft Office, Drupal, Wordpress, Sketch and Adobe XD, After Effects and Premiere, Keynote and PowerPoint, Salesforce Marketing Cloud, Eloqua and ActOn.
MIKE BASS | 4508 Oak Court | Monona, WI 53716 | PHONE: 608.957.9492 | EMAIL: mike@zip-dang.com