Thrive is the Madison Regional Economic Development Enterprise. At the early onset, they worked with us to develop an awareness and capital campaign to get things moving. Starting with the logo we then progressed to a focused postcard campaign that Thrive reps could select to send to funding leads. Print also ran in the various regional publications, again targeted to their primary audience. We also placed larger posters and door clings at the Madison Regional Airport.
The intent of the logo was to show growth, within the confines of our economic region.
Postcard fronts had a simple focused headline speaking to what the recipient profile suggests they would be most influenced by.
Print ads again targeted by publication, directed consumers to visit the website.
Airport banners also directed the viewer to the website.