Meriter Health is a regional healthcare provider in central Wisconsin who offers not only standard care that we've come to expect, but also more wholistic medicines such as acupuncture, massage and nutritional services. They believe that good health isn't just about your annual check up, but about a way of living. They asked for a campaign that would emphasis this belief and their commitment to the health of the community.
We launched the campaign with a heavy buy of outdoor boards, showing people of all walks of life, shot throughout Madison, enjoying themselves, living. All paired with the simple message of Better. We ran these boards for about two weeks while also running similar print ads in the local newspaper like the Isthmus and Cap Times.
In two weeks time the board were replaced with the branded reveal and Meriter's new campaign tagline, "We like you better."
We also bought tv. The first few spots were produced with music forward no VO until the end, with the idea that these would cut through the typical healthcare clutter. After we established the campaign tagline, we followed them up with a series more typical to the category that spoke specifically to our client's services.