Milio's Sandwiches was originally called Big Mike's Subs. It was a local favorite and had a large awareness and following because of the involvement of it's owner and CEO in many local music festivals and events as well as donating sandwiches to organizations working to improve Madison. So when they had to change their name and logo for franchising reasons it was not taken lightly. Our team not long organized the renaming of the sub shop, but we also designed the logo. Many specifications such as channel signage and various visibility issues were applied before we arrived at this mark.