The Paras family had just finished the renovations of a Madison icon, now they wanted a marketing strategy and look to match. Only like the old theater itself, we kept the original logo with just a few minor adjustments
We updated the signage and interior way finding, matching the background to the original deco color palette and design elements.
Also refreshed the website with new colors and fonts.
We also designed an entire two seasons of gig posters as well as Instagram and Facebook posts. All the hard work paid off, in two years time the Orpheum Theater had attracted the attention of Live Nation who took over management as well as the lease with the Paras.'
