Thrive is the Madison Regional Economic Development Enterprise. At the early onset, they worked with us to develop an awareness and capital campaign to get things moving. Starting with the logo and name, we to develop a brand for them that reflected the environment for growth that they had created. We wanted to communicate that this was a place that your business could "thrive." Once we had a name, the logo development began in earnest. The logo with the name are intended to establish that this is not just a place that you can grow, this is an environment where you'll thrive.