Overture Center for the Arts was a huge undertaking and had a lot of high profile donors. So when it came to finding an identity they pulled out all the stops and worked with Pentagram in NYC. Who knows how they arrived at their fist mark, but it quickly got the nickname "eyebrows." Fast forward a few years, they had hired us to work on their overall branding strategy and well, one was that a logo with a nickname may not be doing the most for the organization. 

The mark we designed for them was derived from their oculus, a large round hole, glass covered in the roof that passed through all four floors and lit a small stage in the lower lever. The idea that performance changes you, lets you see thing in a new light seemed like something you could build a brand on.