Real Chili is a no nonsense, straight shooting, get in and get out type of restaurant. They serve chili three ways and that's that. So, when they moved to State Street in Madison, that wanted to make sure their no frills, no fuss no muss ways were well known and appreciated ahead of the grand opening. We ran an ad campaign in the local entertainment papers as well as a poster flight on kiosks up and down the heavily student populated pedestrian mall. We also had a street team handing out coupons for the opening and whoopee cushions if you could answer a simple question about chili. The launch was a great success.
