UAMS wanted to ensure that their position as the leader in neurological science and medicine was more than well-established. They wanted it to be incontestable. We produced a campaign for them that spanned a multitude of channels and utilized our CRM database for potential patients, including those who had been diagnosed as well as those who had precursor for issues.
It all starts with a marketing automation campaign and direct mail. The email encourages the patient to visit the microsite and take a health risk assessment, (HRA). Once taken, they'll automatically get a response with their results as well as a specifically requested action depending on a low, medium or high result. The direct mail also pushed to the microsite, but also pushed the reputation of the center as well as an emphasis to schedule an appointment.
A Facebook carousel ad rotated between the four specific neurological services also with a push to the micro site and the HRA
All paths led to our micro site. We had four neurological service lines including oncology, epilepsy, neuromuscular and stroke. Each individual page allowed the consumer to take a HRA as well as an option to schedule an appointment.