Viking Cues has been handcrafting custom pool cues for over 50 years. Although the quality of their cues has never come into question and innovations in the industry are few, Viking has never let up on tying to improve their products. So, when they designed a new cue that joined four quarter-round shafts into one cue which provided unmatched accuracy and stability, they wanted to have the pool industry, as well as the player, to take note.
We produced large graphics for a trade show backdrop which aided in explaining the "why" of the innovative construction of the new cues, while also running a pair of spread ads in the shows main publication as well as other category pubs.
Additionally we designed give-aways in the form of cue balls, t-shirts and a few drawings for a eXact shot cue and branded case.
